Upgrade Your Beauty Routine With These 15 Target Essentials

Target has earned a cult-following and a reputation for leaving many customers walking out with far more than they came for. The next time you’re going to pick up some extra products on your shopping trip, make sure they’re all cruelty-free. This ultimate one-stop shop offers a wide array of vegan and cruelty-free beauty products that will have you glowing (without breaking the bank) in no time.

RELATED: 21 Essential Cruelty-Free and Vegan Beauty Products You Can Grab At Any Sephora

Vegan and cruelty-free beauty at Target 

One thing’s for sure. Target is not slowing down when it comes to offering cruelty-free, plant-based goods. And when we’re not picking up our groceries, we’re scanning the beauty aisles for all the best vegan-friendly finds. Check out this list of our 15 favorites below:

Man wearing Star Face patchesStarface

1Starface Pimple Patches, $7.99 – $13.99

Made of hydrocolloid, these adorable star-shaped pimple patches make tackling those irritating spots a little bit more fun. They help block outside bacteria and prevent skin picking while contouring to your facial structure to stay on for hours or overnight. For a little more pimple-fighting oomph, reach for the blue, Hydro-Star + Salicylic Acid patches.

VegNews.ELFe.l.f. Cosmetics

2 Eyeshadow palettes by e.l.f. Cosmetics, $3 – $10

This budget beauty brand’s eyeshadow palettes deserve a spot in your makeup routine. e.l.f’s 10-color palettes are a mix of shimmer and matte finishes to help take your look from day to night effortlessly. (If you’re one to stray away from shimmery shadows, opt for the brand’s all-matte palette.) And if you’re in need of a quick touch up on-the-go, the brand’s Bite Size Eyeshadow quartets make freshening your makeup up as easy as can be. 

Stick blushColourpop

3 Blush Stix by ColourPop

For a healthy flush of color, ColourPop’s Blush Stix shouldn’t be overlooked. The vegan-friendly brand’s creamy blush sticks are lightweight, hydrating, and are a must-have if you tend to finish off your makeup application on the train ride to work.  


Hair productsFunction of Beauty

4Custom haircare by Function of Beauty, $3.49 – $12.99

You don’t have to break the bank to afford custom haircare thanks to Function of Beauty’s Target collaboration. With four product lines each targeting different hair textures—wavy, curly, coily, and straight—Function of Beauty allows you to customize your product formulations with #HairGoal booster shots ranging from anti-frizz to curl definition and shine.  

Find it here

Woman with cleansing face balmVersed

5Day Dissolve Cleansing Balm by Versed, $7.99

If you’re not double cleansing already, it’s time to incorporate this practice into your skincare routine—and Versed’s cleansing balm is here to help. Made from a base of jojoba and avocado oils, this balm helps breakdown “oily impurities” that your standard, water-based cleansers can often leave behind. Simply apply, rinse off, and go in with your face wash for an ultra clean experience. Best of all? With the Day Dissolve Cleansing Balm, there’s no need for wasteful, one-use makeup wipes. FIND IT HERE

LipsticksThe Lip Bar

6Soft Kiss Nourishing Lipstick by The Lip Bar, $13.99

This Black woman-owned vegan company has made waves in the cosmetic industry by providing a wide range of lipsticks and other beauty products for women of all skin tones. Hydrating mango seed butter keeps lips soft and “kissably smooth” while the sheer-to-medium, buildable formula leaves a satin finish.

Oh Whale! Tinted Lip BalmFlorence by Mills

7Oh Whale! Tinted Lip Balm by Florence by Mills, $14

Actress Millie Bobby Brown—known for her role as Eleven in Netflix series Stranger Things—launched her vegan beauty line Florence by Mills in 2019. Since then, it’s continued to offer cruelty-free and affordable products ranging from skincare to these hydrating tinted lip balms. Formulated with jojoba oil, shea butter, and avocado oil, these balms keep our lips moisturized while offering just a touch of color ideal for those “no makeup” makeup days. 

Liquid Metallic Eyeshadowe.l.f. Cosmetics

8Liquid Metallic Eyeshadow by e.l.f. Cosmetics, $6

When we want to stand out in a crowd and achieve a striking look that will leave people talking, we’re reaching for these high-shine, swipe-on liquid eyeshadows. A long-lasting, quick-dry, gel-based formula means these will last all day, making them perfect for music festivals, summer evenings, and dancing the night away. 

Woman holding Milani mascara Milani

9Milani Highly Rated Lash Extensions Tubing Mascara, $12.99

Milani’s innovative tubing formula coats each lash, creating length and definition without clumping or smudging throughout the day. The unique tubing technology wraps around each lash, providing a water-resistant and smudge-proof finish that doesn’t flake away. With its lightweight formula and precise brush, this mascara lifts and separates our lashes, giving us a bold and dramatic look.

Ella + Mila Oasis nail polish@polish.lab.rat/Instagram

10Nail polish by Ella + Mila, $10.49

You can find shades in a wide array of colors from this 100-percent vegan beauty brand at all Target locations, from pale pink to rich purple hues. Treat yourself to an at-home spa day and practice self-care by putting on a rom-com while getting your nails looking glam. For even more vegan nail polish options, check out our guide here. 

Makeup brushEcoTools

11Makeup brushes by EcoTools, $5.99 – $14.99

These brushes are made from synthetic fibers so no need to worry about animal hair hiding in your makeup tools. With a wide range of brush options available, you can find the perfect brush for every step of your makeup routine. From foundation brushes to blending brushes to precision brushes for intricate eye looks, we turn to this affordable brand to find what we need. 

VegNews.ELFe.l.f. Cosmetics

12Camo Concealer Corrector by e.l.f. Cosmetics, $4

These lightweight, hydrating concealers are infused with hyaluronic acid and are the perfect size to tuck in your bag. Available in five different shades for various skin tones and skin needs, these color correctors layer well under foundation to always help us look our best. The price point is just another winner in our books. 

Witch hazel tonerThayers

13Witch hazel toner by Thayers, $11.99

This skin-saving product tones and cleanses your face while nourishing and protecting your skin. It’s completely alcohol-free and uses soothing aloe vera to leave your skin feeling hydrated and fresh. Whether you’re dealing with acne-prone skin, uneven texture, or simply want to maintain a healthy complexion, this paraben-free toner is a skincare game-changer, providing a gentle and effective solution that enhances your natural beauty.

Matte Monoi Butter BronzerPhysicians Formula

14Matte Monoi Butter Bronzer by Physicians Formula, $10.69

When it comes to achieving that perfect sun-kissed glow, Physicians Formula has consistently proven itself as a trusted brand, and their Matte Monoi Butter Bronzer is no exception. With its unique blend of nourishing ingredients and a matte finish, this bronzer brings a touch of the tropics to your makeup routine, leaving you with a natural-looking, radiant complexion. With its nourishing formulation, matte finish, inclusivity, and cruelty-free nature, this bronzer is an essential.

VegNews.LoveBeautyLove Beauty and Planet

15Advanced Repair Shampoo by Love Beauty and Planet, $9.99

Give your limp locks a lift with this shampoo that provides three times more hydration than your average shampoo, while repairing damage and nurturing hair fibers. We love that the entire brand is vegan and Target clean beauty approved. Pair with Love Beauty and Planet’s Advanced Repair Conditioner—also priced just under $10—for healthier locks. 

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